The
Growing Trend in Female Gun Ownership: It’s Much More than Defense
Old musicals were
filled with show-stopping numbers like, “Diamonds
Are A Girl’s Best Friend,” and “You
Can’t Get A Man With A Gun.” But a new musical number reflecting the 2010’s
might be titled “Guns Are A Women’s Best
Defense.”
You
may have noticed a significantly greater female presence at your local range,
gun store or in the field over the last few years. You would not be alone. Industry
analysts, like those gathered in Las Vegas this week for the National Shooting
Sports Foundation’s Shot Show are also taking notice of the rise in female gun
ownership. Why wouldn’t they? After all, women account for more than 20 percent
of the total marketplace. Recent data shows that while gun ownership among men
is slightly declining, overall gun ownership is steady; women are making up the
difference, but why? Beyond a means for mere self-defense or pursuit of an
engaging hobby, many women report that their participation in the firearms
community has produced within them a real sense of independence and personal
empowerment; something men may inherently know but rarely admit.
According
to the NRA, between 2004 and 2011 female gun ownership grew by a staggering 77
percent. The increase correlates directly with societal shifts over the last
half-century where women often travel for careers, run more errands, and often find
themselves alone at home responsible for their own safety. Take the case of
Donna Jackson for example.
On
a cold December night in 2009, 56 year-old Donna Jackson was alone at her
remote Cushing Oklahoma home. With her husband working the nightshift, she was
awoken by her dogs barking alerting her to a “crazed” man trying to break into
their home. She called 911 and for ten minutes calmly relayed to the dispatcher
how the man was circling her home hollering and threatening her as he searched
for a way in. Ultimately, he threw a patio chair through the glass patio door
and placed Donna in the position of defending herself or becoming a victim. She
had a shotgun for home defense and was obviously trained; on the 911 tape you
can hear her saying to the dispatcher, “I'm taking the safety off the gun,
ma'am. He's acting crazy. Once the glass door shattered and the intruder
entered her home she fired. It was discovered that the crazed man was
53-year-old Billy Dean Riley, who had a long criminal history, crashed his
truck nearby while extremely intoxicated severely injuring his sister in the
process and proceeded to attempt to break-in to the Jackson’s home. The average
emergency response time for police is 23 minutes, an eternity when your life is
on the line. By arming herself, knowing how to use the firearm properly, and
remaining calm and decisive, Donna Jackson prevented herself from becoming
another home-invasion statistic.
Once
women realize they can mitigate their vulnerability by purchasing and training
with a firearm they enter a new world-view where they can take more control over
their lives. Former Secret Service agent Tina Wilson-Cohen founded “She Can
Shoot” with that premise in mind. With 10 chapters of 3,000 women nation-wide,
Wilson-Cohen shares that 90 percent of her members have joined because “they’ve
been a victim at one point of their life, of stalking or date rape or domestic
violence, or they have just felt so vulnerable, and they want to feel competent
and like they can protect themselves.”
Women
are also purchasing more firearms as they pursue once male-dominated hunting
sports. While the majority of the country’s 13.7 million hunters are male, the
number of active women pursuing the sport is on the rise. In 2001, only 10
percent of the hunting community was made up of women. By 2013 that number had
grown to 19 percent with over 3.3 million women taking to the field rather than
the supermarket for truly “range-free” meat for the table. The substantial
growth in this segment of the hunting demographic is not a product of chance.
It can be traced back to concerted efforts by organizations like the National
Shooting Sports Foundation. President Steve Sanetti explains how, “Over the
past several years [we have] encouraged existing hunters and shooters to
introduce their spouses, daughters and other newcomers to shooting sports and
outdoor lifestyles. I believe these efforts are paying off.”
Many
couples experience greater connections between the land, their food sources,
and each other as taking to the field together affords them new opportunities
for spending recreational time together. The days of becoming “hunting widows”
each fall are a thing of the past. "Women are realizing how much fun
hunting is and how close it can actually bring them in their relationships with
their families," said cohost Tiffany Lakosky of the Outdoor Channel’s new
show Crush with Lee & Tiffany.
This new sub-genre of outdoors programming follows a family’s journey where a
love for the land, the love for the hunt and the love for each other come
together.
Many women are also
finding new recreational outlets among the shooting sports like target
shooting, trap and skeet. Ranges nation-wide have experienced a steady 50
percent increase in female visitors over the past ten years. That trend is
expected to continue in the coming years as more and more women are seeking out
opportunities to become more proficient shooters and experience the comradery
and enjoyment once reserved for just men. Women have outpaced men as newcomers
to target shooting. Skeet and trap clubs have seen an equally promising
increase in female members leading to the creation of women’s organizations
like A Girl and A Gun Women’s Shooting League. With the mission of educating
women on in safe and accurate shooting, the league promotes “a positive
environment that supports women shooters and generates opportunities for women
and girls in the shooting sports.” It is more than just shooting. It’s about
the empowerment, support and friendships they discover within the competitive
environment. The league’s website speaks to the effects on individual women who
compete. “Every day, we witness the transformation of women who set out to
learn how to shoot and in the process discover a confidence in themselves that
improves all areas of their lives.”
Firearms manufacturers,
clothing and accessories, ammunition suppliers and training outlets have
embraced the woman shooter in grand fashion. After all, the average woman gun
owner spends $870 annually on firearm purchases and $405 on accessories. 43
percent of female owners visit a range at least once a month. It’s more than
just pink guns. Cabela’s, SHE Outdoor Apparel and Próis among others are
responding to the trend by providing products specifically to this unique
market. Fitted just for women’s forms and tastes, you can find a large
selection of lace belly holsters, concealed carry purses, hearing and eye
protection, outdoor clothing and even jewelry made from recycled ballistics. Women
are more inclined to pursue training and instruction compared to their male
counterparts. This has led to dramatic increase in specialized training geared
towards addressing the needs of female shooters. You can be sure that
outfitters are watching close with a new sense of the impact from women
shooting enthusiasts on the combined multi-billion dollar gun/hunting market.
The proliferation of
women’s shooting clubs has given this often-ignored segment of the shooting
community a place to call their own by assisting many women in overcoming the
stigmatisms associated with female gun ownership. The Well-Armed Woman
organization is a fitting example. With an 11,000 members nationwide, the group
aims to educate, equip and empower women gun owners. Founded by Carrie
Lightfoot when she was frustrated by the lack of resources for women who were
considering arming themselves, the non-profit has evolved into the “largest and
most trusted women’s resource, committed to bringing innovative products, training
and information to women gun owners everywhere.”
The NRA has also responded
to the exponential growth in female gun ownership by instituting a great number
of women-centered programs. These include the NRA Women’s Channel sponsored by
Smith & Wesson, the NRA Women’s Leadership Forum, and the popular Refuse To
Be A Victim program where over 100,000 members since 1993 have received
education on safety strategies beyond mere firearms training. The organization
is proving itself as another valuable resource for the woman shooter beyond
mere 2nd Amendment advocacy.
There are many reasons
why women are fast becoming the largest-growing segment of new gun owners.
Women are venturing confidently into once taboo, male-dominated spaces without
any expected resistance; even finding great support and encouragement among
male counterparts. There they discover a whole community of like-minded women
who have also ventured there. They emerge safer, more protected, more
independent, more connected and more empowered than they had ever dreamed
possible. The trend represents the greatest opportunity for gun culture to
dispel the myth that gun-ownership is exclusively male and highlights the many
positive ways by which the inclusion of women into its sphere contributes
substantially to the overall community.
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